Cosumer Decision Making Part I

Chevrolet Motor Company is well aware of consumer decision making, the company understands that their company needs recognition from customers, media,etc. The company also understands that the salesman in the company must be aware of all the vehicles specs and performance, and also to list it to the public so they can access it easily. The company also understands that their product must fulfill the customers overall desires and or needs. People tend to buy things that they see other people with. Not to get off topic but many people purchase Nike and Jordan sneakers to play basketball because they see that's what many people wear to play the sport. So cars work almost the same way. Chevrolet makes themselves very accessible to many people and list all their information online, they also put many of the vehicles on numerous commercials and movies to get themselves out there. The best way to satisfy a consumer is to do it and another to get a consumer satisfied is to state how your product is the best and what the product is capable of doing. For example all of Chevrolet's new vehicles come with on-star system for emergency purposes or accidents of any kind. Many cars lack this because you have to pay extra to get this in your vehicle when on-star is already equipped with this service to ensure your life is safe but easier as well.