Business Marketing Part I

Business Marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. Chevrolet feels that their vehicles are built to last and are very efficient at the same time at an reasonable price. The auto industry is an business to business environment. Chevrolet sees that repeat business is an very delicate and important entity when it comes to business. Chevrolet sells extremely reliable automobiles where it does not cost you anything to service them because most of the elements in the car are serviced with a factory warranty that will replace any damaged part of the vehicle that is caused naturally and not in an accident or damage intentionally by the owner. Chevrolet gets its parts for their vehicles from General Motors, then pays the employees to build the vehicle, then sells it to the consumer. Each party is very important because you need all the wheels to work together to have a business or company running on the same page because if you do not the business or company is in for disaster. Chevrolet is part of an strategic alliance with General Motors which are one of the most successful businesses in the whole world. Chevrolet also believes in commitment and that's why good businesses last even during economic hardships.