Monday, November 2, 2009

Pricing Concepts & Setting Price

Pricing Concepts are basically establishing a price for a product. Chevrolet sells many of their cars at reasonable prices compared to the competition such as Audi, BMW, etc. Most of the cars overseas begin around $30k and up. Chevrolet has made their care a lot more sporty and futuristic for the consumers. Chevrolet gives many great deals and has many promotions all the time. The Chevrolet Motor Company is a gigantic franchise which in fact is a global corporation but is also known as a huge retailer because they also sell vehicles for personal and business use as well . The vehicles that Chevrolet Motor Company sells to its customers are fuel flexible meaning that the fuel is cheaper and that the United States doesn't have to go out the country to get oil overseas. This solves the oil crisis that the U.S. is currently going through. The fuel is cheaper and a lot more Eco friendly then the gas we currently use in this point in time. Chevrolet knows that they have to set prices which will interest people but also have very attractive vehicles that everyone will enjoy and like. Chevrolet Motor Company is all about appeasing its customers. Chevrolet also offers a free maintenance and service for your car as long as you are a Chevrolet Motor Company consumer.

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