Chevrolet Motor Company Market Segmentation Part I

A market are people or organizations with needs or wants and the ability and willingness to buy. Market segmentation is an important marketing strategy of almost all successful organizations. Chevrolet Motor Company must be able to market be able to identify and market to all groups of customers. Chevrolet must also understand their customers needs and buying behavior with more precise information. The reason why Chevrolet has such a successful turnout is because the way they strongly market their automobiles to all groups of people. Chevrolet Motor Companies main purpose is to target everyone no matter of age, gender, income, and ethnic background.