Chevrolet Motor Company Market Segmentation Part II

Chevrolet Motor Company has a strong advocacy for positioning, positioning is developing a specific marketing mix to influence potential customer's overall perception of a brand product line, or organization in general. Chevrolet Motor Company has sports utility trucks, sedans, hybrids, and sports cars. Chevrolet Motor Company sells all these different types of automobiles because they want to be able to sell to everyone no matter the economic and socially classes differ in every form. Chevrolet Motor Company goals are to reach every need that any of their customers have or will have, Chevy just wants to be able to have products to satisfy the entire automobile market.