Tuesday, December 8, 2009
Chevrolet's Marketing Channels Part II
Chevrolet Motor Company is a pretty strong organization but it is currently in a channel conflict. A channel conflict are a clash of goals and methods between distribution channel members. All the automobile companies are fighting to be the top and the best in the business. The economy is very low right now so may car dealerships are not make the sales and the numbers that they used to. Many people foreign cars and that's why the numbers of cars sales for Chevrolet aren't going up quickly. For any company or organization to work they must use a successful inventory control system which is a method of developing and maintaining an adequate assortment of materials or products to meet a manufacturer's or a customer's demand. I would also say that Chevrolet's is also in a retailer channel because they do have services to repair and to give a consumer's vehicle maintenance and sells other products for the vehicles that are being purchased.
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