Chevrolet Motor Company Marketing Research Part II

Another important aspect of market research would be the DSS which is the decision support system that every company and organization uses in everyday business to stand strong and survive. Decision support system is an interactive, flexible computerized information system that enables managers to obtain and manipulate information as they are making decisions are far as new concepts, designs, specs and features for upcoming vehicles that would sell astronomical sales. Database marketing is also a tool that Chevrolet Motor Company uses to see customers shopping habits and patterns that gives Chevrolet Motor Company does to see what vehicle is popular and selling well at the same time. Chevrolet Motor Company is doing okay as far as sales but, the market research objective is very effective when it comes to finding out when an insightful decision that can be met.