Chevrolet Motor Company Marketing Research Part I

Marketing research is an very important part of big business and big corporations, it is the information that is gathered to to see how effective a market is and also a source on how to increase the sales within the industry that of choice. Chevrolet Motor Company uses all these tactics to increase the effectiveness of its vehicle industry. For example many people purchase cars and or want cars that have an I-pod ready station so they don't have to buy cds and or purchase the components that have to connect the I-pod to the radio when they (customers) want it built in the car already. Also the information in the market show that many people want cars that are more eco friendly, in another words hybrid vehicles have become more popular and more people are purchasing them. Chevrolet has been more successful in this type of business thanks to the market research that their teams have acquired that past couple of years.