Chevrolet Motor Companies Developing and Managing Products II

About 4 years ago the Chevrolet Motor Company had brought out the Aveo, Cobalt, and the HHR which is a mini-van in a Detroit Car show 4 years ago. This new line have cars have not been to effective in sales, but at the car show the Camaro concept was there and caught everyone's attention. The feed back for the vehicle was amazing and went into mass production and was released this passed spring. The next new products that will be extended to Chevrolet's current product line will be these three new vehicles which are 2011 Cruze, 2011 Volt and then 2011 Spark which are Eco-friendly and are Flex-fuel vehicles. Flex fuel is a lot cheaper than the gasoline that we currently use and will decrease the need for oil overseas and slow down the pollution that are plagued with all the vehicles that we drive in America. Flexible fuel vehicles (FFVs) are specially designed to run on gasoline or any blend of up to 85% ethanol (E85) which is better than regular and or any of the gas that is currently used. This is a new product that will surely catch attention of many current consumers and new ones to come. Chevrolet introduced the 2010 Chevrolet Camaro in Transformers & Transformers 2 and the feed back the company got from critics were more than impressive, this was an example of test marketing done perfectly. The Camaro is still going through its growth stage due to the poor economy, the Camaro will be in the third Transformers that will be out July 1st, 2011.

Chevrolet Motor Companies Developing and Managing Products I

The Chevrolet Motor Company is constantly developing and managing products that will always appeal to current and future consumers. The companies and corporations that always last are the ones who believe in new product strategy which is a plan that links the new product development process with the objectives of the marketing department, the business unit, and the corporation. This passed year, Chevrolet brought back an old friend to the American culture which was the 2010 Chevrolet Camaro. The company stopped producing the vehicle back at 2002. The Camaro is currently starts at $25K and is priced at $30K fully loaded, when a consumer purchases any new Chevrolet with financing or leasing they will acquire a free one-year on-star equipped vehicle with free installation, this is one of the many products the Chevrolet provides for their consumers. The new and current vehicles that have come out the past four years have come with i pod ready ready cars to play the music that you enjoy to hear. There are many happy Chevrolet consumers, Chevrolet is starting to move up their sales again even though its not as fast as they would want it to be.

Chevrolet Motor Companies Product Concepts II

Chevrolet Motor Company is very infamous for its brand of vehicles. Their logo is a plus sign that has never changed. People are so used to seeing that symbol they know its the infamous Chevrolet logo, the logo is also a brand mark that cannot be spoken but just seen. Chevrolet Motor Company many years ago was just an domestic company, now as time passed their are also known as a global brand. a global brand is a brand where at least 2o percent of the product is sold outside its home country or region. Most of the sales are taking place in Europe, Chevrolet sales for its products have doubled this year. Chevrolet Motor Company is absolutely amazing when it comes to warranties, when a customer purchases a Chevrolet vehicle there is a 5 year warranty with a 100k mile power-train ltd warranty. I believe that Chevrolet Motor Company vehicles are built to last and very reliable and also very affordable for today's consumer.

Chevrolet Motor Companies Product Concepts I

Chevrolet Motor Company is an organization which produces nothing but consumer products. A consumer product is a product bought to satisfy an individual's personal wants. Chevrolet's vehicles can also be known as a shopping product because you can compare their vehicles to other expensive companies and come to realization that you get more in Chevrolet's vehicles for less the price than going an expensive route such as foreign vehicles like Audi and BMW. Chevrolet has a very strong and efficient product line. Even though Chevrolet has a fantastic product line there also believe in adding more products and services to an existing product line in order to compete more broadly in the vehicle or the industry the company or the organization is currently active in.

Sales Promotion and Personal Selling Pt 2

Personal selling offers numerous benefits and advantages over other forms of promotions. personal selling at times, works better than promotions depending on the customer, product and the product rating. For important sales such as real estate, planes, motor vehicles and buying other businesses, requires personal interaction between consumers and sellers. Chevrolet Motor Company is well known for its personal selling tactics, majority of the business requires face to face interactions and transactions. This is needed in order for the seller to provide the consumer with a great vehicle that is reliable, affordable, and long lasting. All Chevrolet vehicles have a complimentary one year subscription with OnStar which in the event of an accident, consumers know they can turn to their OnStar system to contact immediate emergency help. Personal selling is more effective for Chevrolet Motor Company, rather than a consumer buying products online. With more input and education of a product, personal selling provides this security.

Sales Promotion and Personal Selling Pt 1

Sales promotion is marketing communication activities, other than advertising, personal selling and public relations. Its short incentives for a company to distribute a product or service, by lowering the price of the product or service that is being distributed. Sales promotions are used as an incentive for the consumer to buy. A sales promotion that Chevrolet Motors Company has is when a consumer purchases a new vehicle they receive two thousand dollars cash back, or zero annual percentage rates for those who qualify. This is a good incentive for consumers who are looking for a deal with benefits. There are also trade -sell promotions, which are sales promotion activities targeting a marketing channel member such as a wholesaler or retailer. Another sales promotion are coupons, yet Chevrolet does not participate in this form of promotions.

Chevrolet's Advertising and Public Relations Part II

Public relations is the marketing function that evaluates public attitude, identifies areas within a organization the public maybe interested in, and executes a program of action to earn public understanding and acceptance. Chevrolet motor company using public relations to help its organization communicate with customers, suppliers, stock holders, government officials, employees and the community which it operates in. Chevrolet always has new concept cars which they display at every car show yearly. They show the new car, explain the specs of the cars and while doing this, they give a survey from consumers asking their opinion about each display model. With this, they take the information from the consumers and apply it to their goal of mass production in the event they receive high ratings on their cars. This is a form of public relations that is used to promote Chevrolet products.

Chevrolet's Advertising and Public Relations Part I

Back in 2006, Chevrolet teamed up with NBC's show The Apprentice which had a contest advertising their new 2006 Chevy Tahoe. Consumers visited a special Chevy website were they had the opportunity to arrange music clips and videos in order to create their own commercial. Consumers with the best commercial would win a new Chevy Tahoe as a reward. Unfortunately, this goal backfired due to the negative feedback towards this form of advertisement. It showed that Chevrolet did factor possible downfalls for the use of its commercials and showcase of the Tahoe. Advertising is a form of impersonal, paid communication in which the sponsor or company is identified.

Retailing Part II

Chevrolet Motor Company has many different approaches to get the consumers into the store and that is referred to as direct marketing (direct-response marketing), is techniques used to get consumers to make a purchase from their home, office, or another non-retail setting. Many vehicle companies have went on the internet so people can purchase vehicles online and have it delivered to the consumer's homes. Chevrolet has changed so much from what it used to be many years ago. In order to be a good retailer you must provide great products and services, Chevrolet has definitely reached that level of customer satisfaction. Chevrolet Motor Company definitely knows what retailing really is.

Retailing Part I

Chevrolet Motor Company has taken its retailing scene globally. They have gone outside of their environment and opened up new markets in Canada and Mexico which now account for two-thirds of Chevrolet's sales worldwide. Chevrolet sells goods and services to the ultimate consumer for personal, non-business use. Chevrolet is indeed no doubt a strong franchise in the auto world. As far as pricing goes for the Chevrolet Motor Company to the consumers, they sell their cars at very reasonable prices and still have room and make decent amount of gross margins. The company understands that charging a customer an arm and a leg is no way to make business but as long Chevrolet is reasonable and provides the goods and services that consumers want they are still in the game.

Pricing Concepts & Setting Price Part II

Chevrolet Motor Company is all about setting the best prices for their vehicles performance and sex appealb but also leaving room to make a good and or reasonable profit. Many car competitors sell cars that are way overpriced and have the same capabilities and performance as many of Chevrolet's vehicles. Audi has the new S5 that was released last year and starting price for the vehicle was $45k and that didn't even include taxes, the car only disses out 355 horsepower when you can purchase the new 2010 Chevrolet Camaro RS with 426 horsepower at an amazing $35 with taxes and a 5-10 year warranty with free maintenance. The only other Car companies that provide such a service are Volkswagen and BMW. Even with the economy at its weak state, people can still afford Chevrolet's new vehicles. When it comes to setting prices, a company has to set the price where its competition is forced to set it prices to where you have set the prices. The businesses or franchises which set prices to the customers likes are the company which makes the sale and has returning customers who come back and keep buying, which they become loyal customers. Chevrolet's plan is not to just sell their cars at great prices but, to keep the consumer happier than any other competitor could. I know so many consumers who are Chevrolet vehicle owners and never had nothing at all to criticize the Chevrolet Motor Company, a happy consumer always keeps coming back and that's what any seller wants more than anything, along with new consumers and referrals too.

Pricing Concepts & Setting Price

Pricing Concepts are basically establishing a price for a product. Chevrolet sells many of their cars at reasonable prices compared to the competition such as Audi, BMW, etc. Most of the cars overseas begin around $30k and up. Chevrolet has made their care a lot more sporty and futuristic for the consumers. Chevrolet gives many great deals and has many promotions all the time. The Chevrolet Motor Company is a gigantic franchise which in fact is a global corporation but is also known as a huge retailer because they also sell vehicles for personal and business use as well . The vehicles that Chevrolet Motor Company sells to its customers are fuel flexible meaning that the fuel is cheaper and that the United States doesn't have to go out the country to get oil overseas. This solves the oil crisis that the U.S. is currently going through. The fuel is cheaper and a lot more Eco friendly then the gas we currently use in this point in time. Chevrolet knows that they have to set prices which will interest people but also have very attractive vehicles that everyone will enjoy and like. Chevrolet Motor Company is all about appeasing its customers. Chevrolet also offers a free maintenance and service for your car as long as you are a Chevrolet Motor Company consumer.