Sales Promotion and Personal Selling Pt 2

Personal selling offers numerous benefits and advantages over other forms of promotions. personal selling at times, works better than promotions depending on the customer, product and the product rating. For important sales such as real estate, planes, motor vehicles and buying other businesses, requires personal interaction between consumers and sellers. Chevrolet Motor Company is well known for its personal selling tactics, majority of the business requires face to face interactions and transactions. This is needed in order for the seller to provide the consumer with a great vehicle that is reliable, affordable, and long lasting. All Chevrolet vehicles have a complimentary one year subscription with OnStar which in the event of an accident, consumers know they can turn to their OnStar system to contact immediate emergency help. Personal selling is more effective for Chevrolet Motor Company, rather than a consumer buying products online. With more input and education of a product, personal selling provides this security.