Monday, November 2, 2009

Pricing Concepts & Setting Price Part II

Chevrolet Motor Company is all about setting the best prices for their vehicles performance and sex appealb but also leaving room to make a good and or reasonable profit. Many car competitors sell cars that are way overpriced and have the same capabilities and performance as many of Chevrolet's vehicles. Audi has the new S5 that was released last year and starting price for the vehicle was $45k and that didn't even include taxes, the car only disses out 355 horsepower when you can purchase the new 2010 Chevrolet Camaro RS with 426 horsepower at an amazing $35 with taxes and a 5-10 year warranty with free maintenance. The only other Car companies that provide such a service are Volkswagen and BMW. Even with the economy at its weak state, people can still afford Chevrolet's new vehicles. When it comes to setting prices, a company has to set the price where its competition is forced to set it prices to where you have set the prices. The businesses or franchises which set prices to the customers likes are the company which makes the sale and has returning customers who come back and keep buying, which they become loyal customers. Chevrolet's plan is not to just sell their cars at great prices but, to keep the consumer happier than any other competitor could. I know so many consumers who are Chevrolet vehicle owners and never had nothing at all to criticize the Chevrolet Motor Company, a happy consumer always keeps coming back and that's what any seller wants more than anything, along with new consumers and referrals too.

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