Chevrolet's Advertising and Public Relations Part II

Public relations is the marketing function that evaluates public attitude, identifies areas within a organization the public maybe interested in, and executes a program of action to earn public understanding and acceptance. Chevrolet motor company using public relations to help its organization communicate with customers, suppliers, stock holders, government officials, employees and the community which it operates in. Chevrolet always has new concept cars which they display at every car show yearly. They show the new car, explain the specs of the cars and while doing this, they give a survey from consumers asking their opinion about each display model. With this, they take the information from the consumers and apply it to their goal of mass production in the event they receive high ratings on their cars. This is a form of public relations that is used to promote Chevrolet products.